Last updated: September 2026
Brookfield Drinks Limited (“Brookfield Drinks”, “we”, “us” or “our”) is a company registered in England and Wales under company number 08186959.
Brookfield Drinks operates this Crabbie’s website and is responsible for the personal information collected through it.
This Privacy & Cookies Policy explains how we collect, use and protect personal information when you use our Website, contact us or otherwise interact with us, and explains the rights available to you in relation to your personal information.
What information do we collect about you?
We may collect personal information about you when you:
- complete a Contact Us form on our Website;
- contact us by email, telephone, post or through social media;
- provide feedback or make an enquiry;
- enter a competition, promotion or prize draw operated by us;
- sign up to receive marketing communications from us; or
- otherwise voluntarily provide information to us.
Depending on how you interact with us, this information may include your name, email address, telephone number, postal address and any other information you choose to provide.
We may also collect certain technical information about your use of the Website through cookies and similar technologies, including information about your device, browser and how you interact with the Website.
How will we use the information we collect about you?
We may use your personal information to:
- respond to enquiries and requests for information;
- communicate with you regarding competitions, promotions or other activities in which you choose to participate;
- administer our Website and maintain its security;
- understand how visitors use our Website and improve its performance and content;
- maintain appropriate business records;
- comply with our legal and regulatory obligations; and
- where permitted, send you information about Crabbie’s, Brookfield Drinks and our products, brands, promotions and activities.
We will only use personal information where we have a lawful basis for doing so.
Depending on the circumstances, this may include:
Consent – where you have actively agreed to a particular use of your information, such as receiving certain marketing communications or accepting non-essential cookies.
Legitimate interests – where processing is reasonably necessary for our legitimate business interests, such as responding to enquiries, operating and improving the Website, protecting our business and understanding how people interact with our brands, provided that those interests do not override your rights and interests.
Contract – where processing is necessary to take steps at your request or to fulfil an agreement with you.
Legal obligation – where we are required to process information to comply with applicable law or regulatory requirements.
Sharing your information
Brookfield Drinks will not sell your personal information.
We may share information with trusted third parties where this is reasonably necessary to operate our Website or business.
These may include Website hosting and technology providers, marketing and communications providers, professional advisers, competition or promotional fulfilment providers, analytics providers and other suppliers acting on our behalf.
Where third parties process personal information on our behalf, we require them to handle that information appropriately and only in accordance with our instructions and applicable data protection law.
We may also disclose information where required by law, regulation, court order or another lawful authority.
Marketing
From time to time, we may wish to send you information about Crabbie’s, Brookfield Drinks or other products, brands, promotions and activities that we believe may be of interest to you.
Where consent is required, we will only send these communications where you have agreed to receive them.
You can withdraw your consent or opt out of marketing communications at any time.
You can do this by following the unsubscribe instructions contained within a marketing communication or by emailing info@brookfielddrinks.co.uk.
Choosing not to receive marketing communications will not prevent us from contacting you regarding an enquiry or other non-marketing matter.
How long do we keep your information?
We will only retain personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying any legal, regulatory, accounting or reporting requirements.
The length of time information is retained will depend on its nature, why we collected it and whether we are required to retain it for legal or legitimate business purposes.
When personal information is no longer required, we will securely delete or anonymise it where appropriate.
Your rights
Depending on the circumstances and the lawful basis on which we are using your information, you may have the right to:
- request access to personal information we hold about you;
- ask us to correct inaccurate or incomplete personal information;
- request deletion of your personal information;
- request that we restrict the way your information is used;
- object to certain uses of your personal information;
- request the transfer of certain information to you or another organisation; and
- withdraw consent where we rely on your consent to process your information.
You also have an absolute right to object to the use of your personal information for direct marketing purposes.
If you wish to exercise any of these rights, please contact us at info@brookfielddrinks.co.uk.
We may need to ask you for information to confirm your identity before responding to a request.
Children and age restrictions
Crabbie’s is an alcoholic drinks brand and the Website is intended for people of legal drinking age.
In the United Kingdom, the Website is intended for persons aged 18 or over.
We do not knowingly seek to collect personal information from anyone under the legal drinking age through this Website.
If we become aware that personal information has been provided by someone below the applicable legal drinking age, we may delete that information where appropriate.
Cookies
Cookies are small files stored on your computer, mobile device or other device when you visit a website.
They can be used to enable Website functionality, remember preferences, understand how visitors use the Website and, where applicable, support advertising or marketing activities.
Some cookies are strictly necessary for the Website to operate and may be used without your consent where permitted by law.
Other cookies, including certain analytics, advertising and marketing cookies, will only be used where the appropriate consent has been obtained.
When you first visit the Website, you may be presented with options allowing you to accept, reject or manage non-essential cookies.
You can change your cookie preferences through the Website’s cookie settings where this functionality is available.
You can also control or delete cookies through your browser settings. Disabling certain cookies may affect how some parts of the Website operate.
Third-party cookies and services
Some features of our Website may use services provided by third parties, which may place their own cookies or similar technologies on your device.
Where applicable, information about these third parties and the purposes for which their cookies are used will be provided through our cookie consent tool or cookie information displayed on the Website.
Other websites
Our Website may contain links to websites operated by other organisations.
This Privacy & Cookies Policy applies only to websites operated or managed by Brookfield Drinks Limited where this policy is displayed.
When you follow a link to another website, that organisation will be responsible for its own handling of personal information. We recommend that you read the privacy and cookies policies applicable to that website.
International transfers
Some of the suppliers or technology providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the information continues to receive an appropriate level of protection in accordance with applicable data protection law.
Security
We take reasonable organisational and technical measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
However, no internet-based service can be guaranteed to be completely secure and you should take appropriate care when providing information online.
Changes to our Privacy & Cookies Policy
We keep this Privacy & Cookies Policy under regular review and may update it from time to time to reflect changes to our Website, business practices or legal requirements.
Any updated version will be published on this page and the date at the top of the policy will be amended accordingly.
Complaints
If you have concerns about how Brookfield Drinks uses your personal information, please contact us in the first instance so that we can investigate your concern.
You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority responsible for data protection.
How to contact us
If you have any questions about this Privacy & Cookies Policy, the personal information we hold about you, or would like to exercise any of your data protection rights, please contact:
Data Compliance Officer
Brookfield Drinks Limited
113 High Street
Sharnbrook
Bedfordshire
MK44 1PE
United Kingdom
Email: info@brookfielddrinks.co.uk